Kellogg’s is bringing back its ‘grown-ups go free’ promotion, in partnership with Merlin Entertainments.

The promotion is available across both price-marked and non-price-marked packs of Kellogg’s cereal, cereal bars, Nutri-Grain, Squares and Fruit Winders. This year Kellogg’s is including 51 Merlin UK attractions.

The brand is also offering five families the chance to win a 7 night trip to Orlando to visit Merlin’s Legoland Florida Resort and stay at the hotel. Winners can also visit Merlin’s three new attractions – the Orlando Eye, the Orlando Sea Life Aquarium and Madame Tussauds Orlando. Customers can enter online.

Last year over 2 million shoppers made the most of promotion and redeemed free tickets to Thorpe Park, Warwick Castle, the Dungeons and many others.

Customers can cut out the voucher and save up to £49 off tickets when accompanied by a full paying child or adult.