Kellogg’s has unveiled its plans for next year, which includes on-pack promotions, giveaways and a new campaign for Corn Flakes.
From January 6 Corn Flakes will be on TV for the first time in six years in a £7.5m campaign.
The campaign will feature customers talking about their “perfect bowl” of Corn Flakes and includes social media and digital activity.
The brand is also driving sales by giving away three collectable spoons in boxes of Coco Pops, Rice Krispies, Frosties and Coco Pops Croc Prints until spring.
The spoons double-up as straws to encourage children to drink more milk during breakfast.
Kellogg’s has announced it is bringing back its ‘Grown-ups go free’ promotion in partnership with Merlin Entertainments.
The promotion will start in March and roll out on packs of Kellogg’s cereal, cereal bars, Nutri-Grain, Squares and Fruit Winders.
Shoppers can save up to £50 at the 51 attractions included in the promotion when they buy one full-price child or adult ticket.
Jonathan Hunt, wholesale senior channel manager for Kellogg’s, said: “Merlin giveaways will be exclusive to Kellogg’s for the first half of the year. The promotion had two million redemptions last year.”