Unilever is launching Hellmann’s Vegan Mayo in the UK in response to the growing number of consumers following a vegan diet.
This demand can be attributed to a rise in specialist diets, as more consumers are becoming more conscious of the food they eat, with a third of Brits opting to switch between meat and vegetarian diets.
The product is now available to independents in a premium, 270g glass jar, with an RRP of £2.15, which is recyclable, and will feature a vibrant green label.
Jon Walbancke, Unilever sauces and condiments marketing director, said: “The mayonnaise category is in growth and this is due to brands bringing exciting new flavours and formats to the market.”
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