More customers are ditching processed products as the UK’s appetite for healthy eating has experienced a growth, according to Mintel’s British Lifestyles report.

Research indicates 33% of customers reduced their meat intake in 2016, while 22% ate fewer carbohydrates. Bread has been hit hardest by the clean-eating trend, with those eating pre-packaged bread daily falling from 47% in 2014 to 34% last year.

Alternative snacks like popcorn and nuts rose 10% and 3% respectively. Fish has also gained in popularity for its perceived health benefits, with sales up 3% in 2016.