Filippo Berio launches 100ml bottle
Filippo Berio has introduced a new 100ml Extra Virgin Olive Oil bottle with an RRP of £1.29.
The new size was created to help grow the category by delivering additional sales, making olive oil more accessible to almost 11 million households that aren’t currently buying the category.
Walter Zanre, managing director at Filippo Berio, said: “The format is perfect for impulse purchase and convenience stores, and for secondary locations in larger stores, sitting alongside salads or food-to-go ranges.”
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