Ferrero has invested £1.8m in a new promotional campaign aiming to encourage consumers to buy Nutella for breakfast meals.
Using the hashtag #betterwithnutella, the brand wants to drive frequency, trial and sales of Nutella.
The campaign is expected to reach 95% of mums using TV, video on demand, radio, digital and in-store marketing. Consumers will be encouraged to enter their usage suggestions via nutella.co.uk and will be able to share their entry online through various social media platforms.
Levi Boorer, customer development director at Ferrero, said: “We know that consumers love to enjoy Nutella in their own way, particularly at breakfast time, and we wanted to give them the chance to tell us how best they enjoy it and to reward their loyalty”.
See how consumers have been getting involved in the Twitter campaign below.
Ferrero has also launched a campaign to promote its Kinder Chocolate and Kinder Chocolate with Cereals ranges with the tagline ‘Happy tums or it’s free’.