Premium ready meal brand Charlie Bigham’s has launched its latest spring advertising campaign with a £3m investment.

The “obsession is my secret ingredient” campaign aims to drive awareness about the brand’s commitments to high-quality ingredients and cooking methods.

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It includes digital, print, social media and on-pack material, as well as radio and podcast adverts recorded alongside TV presenter Richard Osman.

The print and digital adverts feature photos of the brand’s founder Charlie Bigham by award-winning food photographer David Loftus.

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Commenting on the campaign, Bigham said: “The new campaign is an exciting direction for the brand; 25 years ago, I started hand preparing food to deliver a delicious home cooked flavour. We continue to cook in small batches, which means we make our recipes every day. 

“It’s always been a real passion of mine, which is reflected in the quality and taste of every meal we produce. I hope the new campaign brings to life the attention to detail that is vital to the taste and quality of our dishes.”