With summer approaching, fresh pineapple and pineapple snacks should form part of retailers’ healthy snacks range as more shoppers buy into tropical fruit flavours.
That is the view of Nimisha Raja, founder and chief executive at Nim’s Fruit Crisps, who said the brand has increased production of its Pineapple Fruit Crisps after a 30%-40% rise in sales over the past few months.
“We have definitely noticed more shoppers purchasing pineapple snacks, tying in with the health agenda where people are more conscious about eating better.
“It’s important independents start stocking pineapple snack varieties if they want to be on-trend and increase sales,” she said, adding that snacks should be positioned near tills and, if possible, next to healthy cereal bars.
Karen Hammond, marketing director at I Love Snacks, agreed the trend has been fuelled by more shoppers seeking out natural foods.
Johnny Harris, national account director at Emily Crisps, added: “Our Crunchy Pineapple performs well at the front of the store where consumers can pick up a bag and eat on the go.”
Tesco fresh pineapple buyer Morgan Jaquemet said, in the past year, demand for whole pineapples at Tesco has increased by nearly 15%.
“It could soon rival the avocado as a once niche fruit suddenly gaining mainstream popularity,” she said.
Muntazir Dipoti, of Todmorden News Centre in Todmorden, said it is important retailers look into investing in pineapple and pineapple snacks, especially if the multiples have earmarked the trend.
“I’m going to be looking into this and see what I can do in my own store if sales increases are being reported by suppliers. Independents that sell fresh produce should definitely invest in this,” he added.
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