Wall’s is running a two-hour ice cream delivery service to retailers in London over the summer months.

Designed to capitalise on an increase in ice cream sales in hot weather, the trial service will deliver orders within two hours of retailers placing a request.

“We know that ice cream sales go into overdrive when the sun is out, especially in London as it’s a popular tourist destination in the summer,” said Jenny King, Wall’s brand manager. 

“This new service aims to ensure retailers in London don’t run out of their most popular ice creams and miss out on valuable sales.”

Popular brands such as Magnum, Cornetto, Solero and Calippo will be delivered by a fleet of 20 Wall’s vans.