Quorn Foods is investing in a new campaign to encourage customers to think more about their protein choices and make a difference by ‘Helping the planet one bite at a time’.
The campaign will span across TV, video on demand, and include a partnership with Liverpool Football Club and will focus on encourage shoppers to reduce their meat intake and lower their carbon footprint.
The supplier is also rolling out a new pack design across the Quorn range, which builds on the brands orange theme and putting the meat free logo in the centre of the new packs.
Gill Riley, marketing director at Quorn Foods, said: “We must all play our part in the change our planet and future needs. Society is very aware of the climate issues we currently face as a planet, but now is the time to act.
“The new pack design will continue to proudly display the carbon footprints of products, an initiative the brand believes needs a collective effort from across the food and drink industry to empower more consumers to make food choices based on their environmental impact.”
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