New Cornetto Soft, Cornetto Go & Twister Peek-A-Blue
The new launches include two convenience exclusives
Unilever has launched three new ice cream products under its Wall’s brand, including Cornetto Soft, Cornetto Go and Twister Peek-A-Blue.
Cornetto Soft comes in three varieties, including Strawberry, Salted Caramel and Chocolatey, with the latter available exclusively to independent retailers.
The Strawberry and Salted Caramel flavours come in multipacks of four with an RRP of £3, while Chocolatey comes in a single stick format with an RRP of £1.60.
The supplier said Cornetto Soft “will help retailers bring the experience of the traditional ice cream van and soft-serve ice cream into the home”.
Meanwhile, Cornetto Go is an ice cream sandwich available exclusively to convenience retailers, with an RRP of £1.40 for a single pack.
The supplier said it is designed as an on-the-go treat to help drive more snacking occasions, and features a cocoa biscuit, with vanilla ice cream and cocoa cookie inside.
Finally, Twister Peek-A-Blue follows the launch of Twister 3-Ster last year, and is made up of melon, strawberry-lemon and apple-blueberry flavours.
It comes in single stick formats with an RRP of £1.10, and a multipack of five with an RRP of £2.79.
The supplier said the new Twister joins its ‘Responsibly made for kids’ range, with a clear logo on pack to help parents and carers make informed decisions about the nutritional content.
This means the ice cream has been developed to adhere with “Unilever’s responsible marketing to children principles”, with no more than 110 calories and a maximum of 12g of sugar per portion.
All three launches will be supported with a new range of PoS, including outdoor signage, and branded parasols and flags, all produced from recycled material or produced as recyclable.
Jennifer Dyne, ice cream brand experience director, Unilever UK&I, said: “We know shoppers are looking for innovative products and flavours but also expect these to make a positive difference to the world – with our new launches this year, ice cream lovers are going to be delighted with the choice that is on offer this summer season from their favourite brands.”
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