Available from February 2020 as a wrapped handheld single, Mars Chocolate Drinks and Treats is launching Snickers Crisp Ice Cream at a RRP of £1.49.

In 2020, the Snickers brand will also be supported by a multimillion pound media spend.

The announcement comes as the UK ice cream market tops value sales of £1.1bn, with wrapped handheld ice creams dominating the category as the largest segment, now worth £664m.

New Snickers Crisp available to convenience retailers

Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We are excited to introduce Snickers Crisp Ice Cream to the freezer in 2020. This new line has a great balance of not only taste, but texture too. 

“We pride ourselves on bringing innovative and exciting products to the freezer and are confident this new ice cream bar will quickly gain the support of new fans.”

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