Ice cream manufacturer Fwip has promised improved customer service times, more promotional material and new take-home packs for stores.

The firm’s founder Paul Kali told betterRetailing a staff recruitment drive means it can now answer queries in under 48 hours, while also providing greater marketing support.

Portsoy Ice Cream succeeds beyond the service counter

“Customers [can] get access to hundreds of digital and printable assets. Most of our customers know how to run their businesses. We just want to help facilitate their ability to do even more of it.”

Kali added retailers will soon be able to make payments directly, while new tools will use sales data to tailor the range for each site. Fwip is also launching a reusable chill box this month to open-up new delivered and take-home and share sales.

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