Ben & Jerry’s is helping retailers to capitalise on seasonal sales with limited-edition lines for Halloween and Christmas.

For Halloween, new Pumpkin Cheesecake aims to bring the pumpkin flavour trend to the UK from the US, where 37% of consumers purchased a pumpkin-flavoured product last year.

The brand is also reintroducing its Minter Wonderland flavour and launching Cinnamon Buns ice cream.

The limited-edition packs for the range have been given a seasonal redesign.