FrieslandCampina has brought back its 2-for-1 Merlin Group on-pack promotion for its Yazoo flavoured milk brand for the second year in a row.
Available until November 2021, the promotion offers vouchers that entitle the holder 2-for-1 tickets to Merlin attractions including Thorpe Park and Alton Towers.
It will be available across the brand’s permanent and limited-edition Jaffalicious Choc-Orange flavours in individual and sharing size formats.
Kate Allison, Yazoo marketing manager at FrieslandCampina, said: “Everyone is eager to get back to doing the things they love, and this definitely includes experiences. The decision to partner up again with the Merlin Group is an exciting one for us, and it’s really rewarding to be one of the brands offering consumers this promotion. As a market leader in flavoured milk, we know that Yazoo performs well so we’re confident that the added promotion will drive even more sales for stores this year.”