Yes! Plant Protein launched by Nestlé
Recent Nestlé research has shown that most people buying protein bars are now looking for more innovative protein sources
Nestlé is launching a new range of Yes! Plant Protein snack bars, available in wholesalers from September.
The Yes! Plant Protein bars will be available in two flavours, Almond, Peanut and Double Dark Chocolate and Cashew, Blueberry and Dark Chocolate, with an RRP of £1.59.
Each bar contains 10 grams of plant protein sourced from a combination of peas and nut, and are also high in fibre and contain no artificial ingredients.
The new range is also wrapped in recyclable paper used from sustainable sources.
The launch will be supported with a social media campaign, sampling activity and shopper activation.
Rosamunde Hobson, brand manager for Yes!, said: “We know that people are increasingly looking for options that are good for them and the environment.
“Yes! bars provide a source of plant protein to deliver a great wholesome product on the go and are wrapped in packaging that is easy to recycle.
“We advise retailers site the bars within their healthy snacking fixture or locate on-shelf next to lifestyle protein.”
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