Wall’s Pastry has launched an on-pack promotion as part of its partnership with SportsAid, giving shoppers the chance to win a handful of money-can’t-buy experiences.

The on-pack promotion will run from 14 June until August, and will be available across the brand’s Jumbo Sausage Roll, four-pack, 10-pack and 12-pack Snack Sausage Rolls, as well as its Vegan Jumbo Roll, Chicken and Bacon, Peppered Steak, the Chicken Tikka and Mushroom Slices, and Beef Burrito, Chicken Fajita and Chicken Piri-Piri microwave slices.

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Consumers can be in with a chance to win a VIP experience at the Queen Elizabeth Olympic Park for two, with activities such as a diving experience at the London Aquatic Centre with Olympic silver medalist Leon Taylor, a tour of the Olympic Stadium and VIP passes to the Six Day London cycling event.

Mike Holton, brand manager at Wall’s Pastry, said: “The past year has been unprecedented and difficult for many people and with the world starting to return to some form of normality, we can’t wait to provide our customers across the country with an incredibly exciting and well-deserved trip.

“Athletes have been incredibly resilient over the past 15 months and are finally starting to be able to train and compete, and this partnership will allow us to support 25 young athletes with much-needed and well-deserved funding.”

All prizes are redeemable by visiting wallsnextgeneration.co.uk.