Addo Food Group has launched a new ‘Free gift with every pack’ on-pack promotion, running now until mid-December across its Wall’s Pastry range.

The ‘Free gift with every pack’ promotion offers shoppers the chance to win £1,000 UK Forest Holidays voucher every week, as well as a £500 Halfords gift voucher. Other prizes include PrezzyBox vouches, free manicures or pedicures and free memberships to Fabyouless.

Wall’s Lean & Mean Chicken Jumbo Roll available in April

The promotion will be available across Wall’s Pastry Snack Sausage Rolls, available in packs of four, 10 and 12. The brand’s Classic Pastry, Jumbo Sausage Roll, Vegan Jumbo Roll and a selection of its slices; Chicken and Mushroom, Chicken and Bacon, Chicken Tikka and Peppered Steak are also included in the promotion. Shoppers can redeem the prizes via

The promotion comes as a YouGov survey, commissioned by Wall’s Pastry at the start of Covid-19 lockdown restrictions, revealed that the nation missed going on holiday, shopping and participating in leisure activities.

Grow your fresh and chilled category

Mike Holton, brand manager at Wall’s Pastry, said: “During the UK’s lockdown, we all reassessed the importance of our closest relationships and the activities we love doing together and our survey reflected that.

“We wanted to tailor our promotion prizes to support the nation in doing what they missed the most.”

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