Spar has announced its Spar Natural range is now available in the UK in selected stores across to help retailers cater for shoppers looking for healthier products.
The range was first introduced in 2017 in Gran Canaria as a stand-alone store and has since expanded into other countries, such as South Africa, Italy and Oman as a shop-within-a-shop concept.
The Spar Natural range includes 12 prompts for shoppers looking to address allergies or a healthier lifestyle, including vegan, vegetarian, organic and free-from diets.
The natural range includes organic pasta, fruit and nut bars, block chocolate and soya milk, and according to the symbol group, enables shoppers to make informed choices whether on the go or to take home.
Spar Natural is being supported in stores with PoS, Spar radio, leaflets and digital promotions, including social media giveaways.
Amrit Rebello, senior brand manager, Spar UK, said: “One of the top priorities for consumers in 2021 is healthy eating. This includes all types of free-from food and drink products. The Spar Natural range provides customers with better choices that encompass free-from, organic and Fairtrade.
“We know this new international range meets the needs of shoppers looking for health and wellness products. Spar stores will benefit from the incremental impulse and core grocery sales opportunity this range brings.”
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