Ferrero has expanded its Nutella & Go range with a wholegrain flavour, marking the brand’s first addition to the range in five years.

The wholegrain snack has an RRP of £1.02 and contains 80% wheat and oat cereal sticks alongside Nutella dip, and aims to help retailers meet the demand for wider snacking options.

Shoppers will be increasingly looking for on the go snacks as restrictions continue to ease, the supplier has said, with Nutella & Go Wholegrain designed to attract shoppers back to the fixture as footfall and impulse purchases return.

How Salim and Mumtaz Patel went the extra mile with their food to go range

Levi Boorer, customer development director at Ferrero, said: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go Wholegrain. We are confident the newest addition to our range will entice loyal shoppers to the brand, with many looking for a pick me up treat.

“We recommend retailers utilise new PoS and display to help the new products stand out to customers. These are available now via”  

Read more product news