The Mypubshop scheme which aimed to convert thousands of pubs into convenience stores during the coronavirus pandemic is to wind down operations from 17 July.

The online platform was launched during lockdown to help pub chains and other non-traditional outlets sell products sold in convenience stores as a way of offsetting sales losses during their temporary closures.

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Pubs who were participating in the scheme confirmed to betterRetailing that the service is being discontinued in July. However, they praised the service for providing an alternative sales stream during the coronavirus pandemic and said they were being given support by the company in either setting up their own online service or finding alternative providers.

A company spokesperson told betterRetailing: “The scheme was set up as a coronavirus response and we saw a huge peak of traffic and we’ve seen that tail off as the pubs have reopened. We will hibernate the system and roll it out again if we need to, but hopefully we won’t need to.

“In that time we’ve seen businesses pivot and become lifelines for their local communities and provide services for vulnerable people using our platform.”

Launched by Brakes, Budweiser Brewing Group and Coca-Cola European Partners among 17 other companies, the service enabled customers to place orders online for collection at their local pub. Bestway managing director Dawood Pervez had revealed to betterRetailing that the wholesaler had also worked with Mypubshop to advice on suitable pubs that can complement existing retail stores, rather than compete with them.