Vapouriz has unveiled its latest innovation from its Vapestore division, its first ‘shop within a shop’ format.

Six Vapestore retail outlets will open over the next six weeks, from the whole store within a store format at Waterlooville, to a gantry and small display cabinet solution at the Meon Hut service station.

Waterlooville BP Service Station (Londis), a 300sq ft store in Waterville, Hants, is the first of six projects that will bring a vape store to forecourts across Solent.

Brett Horth, chief executive officer at Vapouriz, said: “This ‘shop within a shop’ format, a first for the vaping industry, is a logical extension of the current retail offer. We are looking forward to further developing our retail solutions arm across the country.

“Customers can expect the full Vapestore experience; the Waterlooville staff have been fully trained by Vapestores’ in-house trainers on all the available products and will be presented in Vapestore uniforms.

“The vaping industry received a further boost in January, with a report from Public Health England saying that smokers were more likely to quit with vaping products than gum or patches. With margin in excess of 50% across the majority of our e-liquids range, it is potentially a very profitable category.”

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