Vape Local category trial is evolving
Eight retailers across the country will install the first gantries in the coming weeks
Vape Base has unveiled the next step of its Vape Local category trial in convenience stores.
Following retailer feedback, the Vape Local trial is now moving away from using countertop units, instead offering the first 100 retailers they partner with a free gantry.
“The displays include a digital screen that educates customers about the category and promotes the shop’s vaping range, as well as any other offers the retailer has on elsewhere in store,” said Steve Prescott, Vape Base business development director.
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member