Blue Menthol and Pink Berry join Vape Dinner Lady range
The coming ban on menthol cigarettes is driving menthol flavoured e-liquids
Vape Dinner Lady has expanded its e-liquids with two new varieties: Blue Menthol and Pink Berry.
Both e-liquids can be used with a wide range of pod, pens and sub-ohm devices, and will be available in 50:50, nic-salt and short fill (50ml) formats.
John Taylor, chief marketing officer for Vape Dinner Lady, said: “In particular, Blue Menthol has already proven to be a bestselling flavour with our new disposable e-cigarette, which was launched in September.”
He added that the popularity of Blue Menthol stems from consumers looking for alternatives in the wake of the menthol cigarette ban, which comes into effect May 2020.
“One in four smokers choose menthol and that means Vape Dinner Lady can now offer them a new vape product to choose as a replacement.
“For existing vapers who prefer a sweeter vape, the new Pink Berry e-liquid should be a big hit and a welcome addition to the company’s Fruits range, providing a cocktail of sweet citrus and mixed berries, that has also proven hugely popular in trials,” he added.
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