V2 Cigs has launched its V2 Cigs, V2 Cigs Pro Series and Vapour Couture product ranges to the independent sector, with an average profit margin of 40%.

The company is also introducing its V2 Cigs Pro Series 3 Vaporiser to the market next month. The 3-in-1 premium vaporiser with smart technology can detect interchangeable e-liquid, loose leaf or essential oil cartridges. It has an RRP of £79.99, but will be available at an initial launch price of £49.99.

The products are being supported by digital ads, sampling campaigns and PoS, and are available from Palmer & Harvey Plus Extra and Confex cash & carries. They can also be purchased online at buyv2cigs.co.uk.

“Retailers have a lot of sale-or-return e-cigs that aren’t selling, as customers aren’t returning to buy them. That’s wasted space. We know that our electronic cigarettes score highly with smokers as they deliver the taste consumers like, which is why we’ve been successful online,” said Paul Hunt, V2 Cigs UK managing director.

“We have some fantastic products to offer retailers as well as some exciting developments down the line that will interest consumers.”