Tobacco manufacturer Philip Morris International (PMI) has announced the acquisition of Nicocigs Limited, the owner of Nicocigs and Nicolites.

This acquisition provides PMI with immediate access to, and a significant presence in, the growing e-cigarette market, and follows on from PMI’s previously announced agreement for the license and distribution of Altria Group’s e-vapor products.

The purchase comes hot on the heels of JTI acquiring E-Lites. Imperial Tobacco and British American Tobacco also have products in the e-cig category.