Vaping brand Juul is tripling the size of its field sales team to target symbol and independent retailers in the UK for the first time.
Juul was launched in the UK last July through specialist vape stores and Sainsbury’s after its success in the US. The brand now commands a 75% market share in the US vape market.
The range available to convenience and symbol retailers includes a Juul Starter Pack (Juul device, charger and four sample Juulpods, RRP £29.99); and five four-pack flavoured Juulpods refills in Golden Tobacco, Glacier Mint, Mango Nectar, Royal Crème and Apple Orchard flavours (RRP £9.99).
Juulpods are also available in packs of two with an RRP of £5.99.
John Patterson, sales director at Juul, said: “For the UK launch, we followed the same process as we did when we launched in the US in 2015 – getting into specialist vape stores and then into some key accounts before heavily targeting convenience.
Juul is available directly from the supplier. Retailers will also have access to PoS material and category and insight education.
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