E-cigarette companies pledged further action to prevent underage vaping sales in Parliament on 26 February. 

The UK Vaping Industry Association (UKVIA), BAT and Juul attended the All-Party Parliamentary Group (APPG) on e-cigarettes event to discuss age restrictions.

The UKVIA launched a 10-point code of conduct for manufacturers, BAT announced VerifY – an underage vaping sales prevention programme for retailers – and Juul outlined what it requires of any retailer selling its products.

BAT’s head of external affairs, Will Hill, spoke to RN ahead of his speech at the event. He said Brexit provided an opportunity to remove excessive regulation on vaping, but warned: “That will only happen if the industry can show it can be trusted. 

“We’re asking retailers to work with us, to be aware of the age restrictions and understand and promote best practice.”

Asked about the event, Juul managing director Dan Thomson told RN: “We require every retailer to apply a ‘Challenge 25’ policy. We police this independently through mystery shopping and may cease supply to non-compliant retailers.

“We have conducted more than 2,000 mystery shops in the past six months and we closed nine accounts last week for non-compliance.”

MP and APPG chairman Mark Pawsey said the event was “an important step” by the industry in preventing underage vaping sales.

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