Nick Geens JTI
Nick Geens, head of reduced-risk products of JTI UK

Advice column in partnership with JTI

As vaping becomes more commonplace and more customers look to their retailers for guidance, it is imperative retailers are well equipped to assist them. They must be educated and aware of recent developments, and understand the needs of different vapers.

We appreciate that there will be a level of uncertainty among retailers about how they can compete with supermarkets and specialist stores. These are valid concerns, but there is no reason why independents can’t compete by seeking advice from our Logic Sales Force, or the JTI Advance website.

Finally, keep an eye out for these columns in every issue, where we hope to address any concerns that retailers may have and help them become vaping experts.

Vape Retailer

The leading vape magazine for the convenience sector, Vape Retailer’s mission is to demystify the vaping category through industry-leading insight and actionable advice.