Republic Technologies has introduced OCB into the e-liquids market. The OCB range will offer consumers a choice of six flavours, which currently account for 80% of the market, all in four nicotine strengths.
John Catania, managing director of Republic Technologies (UK), said that the time was right for a brand with proven credentials to launch into the e-liquids market. “Consumer uncertainty is highlighted by research which shows that one in five e-cigarette users say they will only be safe when they have received NHS approval. This is an opportunity for retailers to take the lead in offering vaping brands which provide consumers with the reassurance they’re seeking,” he said.
The OCB e-liquids range will be complemented by a range of accessories which includes starter kits, cartomisers, coils and chargers. The OCB starter kit will include a battery, clearomizer, coild, suction cup, plastic case and instruction manual.
There are now 3.5million e-cigarette users in the UK. This figure has tripled in the past two years.