British American Tobacco’s e-cigarette brand Vype has launched Vype iSwitch and Vype iSwitch Maxx, which features ‘Puretech’ technology.

Instead of a coil and wick, Puretech incorporates an ultra-slim stainless steel blade that heats the e-liquid to create vapour. The blade provides a precise way to heat the e-liquid.

Vype iSwitch and Vype iSwitch Maxx also come with Bluetooth connectivity, so users can connect the device to the MyVype app.

Through the app, consumers can tailor their device’s power setting; remotely lock the device, monitor puff count, battery level and device performance to track their usage, and also have access to tips and news. 

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