JTI launches new alternative tobacco product range
JTI is to launch a variety of new alternative products ahead of the menthol ban in May
The new dual range (available across Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual and Benson & Hedges New Dual) adult smokers with a distinctive tobacco blend in a dual pack which now includes two sections of ten cigarettes.
The same distinctive blend will also be available across Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green and Mayfair New Green.
In addition, the new dual range also contains a new ‘flow tech’ centre hole in the filter.
JTI vice president of marketing Stephane Berset, said: “The upcoming menthol ban will mean that smokers will be looking for a range of new alternatives. Therefore, we’ve worked to evolve our range to cater to these needs with pack and filter innovations, new blends and taste alternatives.
“We recently launched Sterling Dual Capsule Leaf Wrapped cigarillos, which contain a peppermint capsule that smokers can click to release a menthol flavour.
“Our Nordic Spirit tobacco-free nicotine pouches are also available in a fresh mint variety, providing even more choice.”
The full list of new products available from 20 May include:
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