Diageo has revealed an updated bottle design for Gordon’s Gin made from 85% recycled glass.
The updated design, which will be rolled out globally across the entire Gordon’s range, pays homage to the history of the Gordon’s brand, displaying a Royal Warrant granted to Tanqueray Gordon & Co. in 1769.
It is part of the supplier’s efforts to make its packaging widely recyclable by 2030, and will be rolled out across the entire Gordon’s gin range. In appealing to the brand’s heritage while also being made with recycled material, Diageo hopes to retain loyal customers and attract new ones.
According to Diageo, four in 10 gins purchased in the UK are Gordon’s Gin.
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