Yazoo is extending its No Added Sugar range with Chocolate, which it claims is the first of its kind to contain no sugar or sweeteners.

The flavour is the brand’s bestselling flavour in its core range and joins No Added Sugar Strawberry and Banana.

The launch will be available to independent retailers from November and will be backed by cinema, radio and digital advertising.

Richard Duplock, Yazoo marketing manager at FrieslandCampina, said: “Developing the right chocolate flavour took some time for our innovation team to perfect, but we’re delighted with the result.”