Retailers looking to refresh their gum sales can do so with Airwaves Extreme, available from June 15.

£382 – annual value of Airwaves to the average independent and symbol store

The 10 pellet packs, RRP 45p, are supported by a £5.5m campaign, which includes 24 weeks on TV, as well as print, online and in-store activity.

Airwaves Extreme will join Menthol & Eucalyptus, Cherry Menthol, Black Mint and Blackcurrant in the range.

Tania Gericke, marketing manager for Wrigley, said: “Airwaves Extreme aims to attract new shoppers into the category and complements the existing range.”