Trebor is returning to TV from January 4 with a 30-second ad that will feature its new Lemon variety for the first time.

Running until March 6, the campaign will also include outdoor advertising from February and radio advertising in March.

Elena Mallo, senior brand manager for Trebor, said: “Our previous campaign featuring this TV ad brought more than 560,000 new buyers to the brand, so retailers should stock up now to take advantage of increased awareness.”