||New Cornetto Choc ‘n’ Ball, RRP £1.75, has launched exclusively into the out of home channel to tap into the growth of the snacking market, while Cheesecake Glory has joined the Cornetto Premium range, RRP £1.50, targeting 16-25 year olds. It is also available in a four-pack, RRP £2.49.
||R&R Ice Cream has added a KitKat ice cream cone to its Nestlé range. It will capitalise on the popularity of the cones sector, which is valued at £74.8m and experienced 3.9% growth last year
||Magnum has launched a £13m marketing campaign to celebrate its 25th birthday. The campaign includes a TV ad, outdoor activity and a revamp of the range’s packaging. Unilever has launched limited edition Magnum
with Marc de Champagne
– a silver-coated ice cream that comes in singles, RRP £1.75, and multipacks, RRP £2.99. It has also brought back Magnum Gold and Magnum Pistachio, for a limited period.
||Mars Ice Cream is making the most of its sponsorship of the FA by running an on-pack promotion on singles and multipacks, giving away 500,000 official England football shirts. The promotion runs for the duration of the Fifa World Cup.
||R&R Ice Cream is extending its Oreo ice cream line up with the addition of the Oreo Ice Cream Sandwich. The chocolate cookie-inspired
ice cream is the third line
in the range and is available in impulse, RRP £1.60,
and take-home formats,
|Ben & Jerry’s
||A raft of new lines have joined the Ben & Jerry’s portfolio. Greek Style Frozen Yogurt launched in March in Strawberry Shortcake, Vanilla Honey Caramel and Raspberry Chocolatey Chunk. They come in 500ml tubs, RRP £4.99, and 150ml tubs, RRP £1.68, and are backed by an £8m marketing campaign. Elsewhere, popular flavour Peanut Butter Cup has launched in a 150ml format, RRP £1.68, and for its Core range, All or Nut-ting is new for the market, RRP £4.99
||Carte D’Or Gelateria is available in five flavours – Crema di Mascarpone, Chocolate Inspiration, Eton Mess, Salted Caramel and Caffe Latte – in a 900ml tub, RRP £3.89. Retailers that offer scooping ice cream can also get three new Carte D’Or flavours – Bubblegum, Haribo and
|Losely Ice Cream
||Premium ice cream Losely rolls out new 180ml tubs this month in six flavours – Luxury Vanilla, Belgian Choc Truffle, Honey & Stem Ginger, Treacle Toffee, Eton Mess
and Luxury Strawberry,
||The new vitamin and mineral-packed ice creams are available in Vanilla, Strawberry and Chocolate & Hazelnut flavours in 150ml tubs.
||The first official Irn-Bru ice cream lollies launched earlier this year. They are available as single serve 100ml lollies in non-price-marked and £1.19 PMPs, and 3 x100ml packs.
||Inspired by one of the most famous cocktails in the world, Solero Mojito has entered the market to specifically target the adult ice cream consumers. It comes in singles, RRP £1.20 and three-packs, RRP £2.49
||A new Bubblegum flavour is aimed at kids this summer. It has an RRP of 90p
||Beechdean has launched two impulse ice lollies inspired by the flavours of Jelly Belly jelly beans. The 80ml Bubble Gum and Orange lollies have an RRP of 80p
||Mr Freeze has launched a limited edition bulk box containing Blue Raspberry and Cola freezepops. The pack contains 80x90ml freezepops and is intended as a top up box for independent retailers who already buy the bulk packs containing the four classic Mr Freeze flavours.
||Tying in with the 25th anniversary of The Simpsons, Beechdean Ice Cream Group has introduced 85ml ice cream split lollies to the market in Raspberry and Strawberry flavours, RRP 90p.