Retailers can help their customers win ‘happy rewards’ with an on-pack campaign from Tic Tac.

Shoppers will be able to earn reward points with every purchase of promotional packs, which they can cash in online at any time. The prizes include ringtones, cinema tickets and headphones.

The brand is spending more than £500,000 on digital, social media and out-of-home ads, as well as PoS.

Levi Boorer, customer development director at Ferrero, said: “We know that off-shelf visibility is vital in helping retailers achieve sales. To capitalise on this we will have a range of PoS available to order through our trade website.”