Tic Tac is driving sugar confectionery sales by returning its ‘Happy rewards’ promotion for a second year.
The ‘Happy rewards’ promotion is running until August, where shoppers can collect points from the packs and use them to claim prizes, such as headphones, speakers and selfie sticks, from the brand’s website.
New for this year’s promotion, shoppers can now refer friends and receive a bonus point if they enter their code.
The campaign will be supported by digital advertising on YouTube, video-on-demand and Facebook.
Levi Boorer, customer development director at Ferrero, said: “Last year, we saw an incredible uptake of our ‘Happy rewards’ promotion ,with nearly 130,000 entries. When we compare this to our 2012 MTV promotion, the redemption rate is 21 times higher.”