Ferrero is launching its biggest ever campaign across its Tic Tac range.

The ‘Find a Fiver’ promotion aims to drive relevancy and frequency amongst its core consumer group of 16 to 34-year-olds. 

Each shopper who buys a pack of Tic Tacs during the campaign will be a winner of either £5 or a voucher for £5 of a minimum spend with a selection of partners.

The activity will be supported with a £1.7m promotional push, including significant shopper marketing, IV advertising, VoD, mobile, digital and social media.

Tic Tac’s annual sales are approximately £24million.