Ferrero has announced the return of Tic Tac Coca-Cola, available now until the end of summer.
Tic Tac Coca-Cola is available in 18g (RRP 62p), 49g (RRP £1.41) and 98g (RRP £2.70) packs and aims to help retailers capitalise on the success of last year’s launch, where 2.6 million packs were sold, equating to 600 per hour.
The launch aims to attract younger adult consumers by partnership with a recognised soft drinks brand, while the limited-edition nature of the product aims to drive excitement, supporting in the increase of impulse confectionery sales.
Levi Boorer, customer development director at Ferrero, said: “Following an unpredictable year of lockdowns, we know that for many, impulse purchases and on-the-go occasions have suffered.
“The refreshment of Coca-Cola and the instantly recognisable shape and format of Tic Tac will encourage shoppers to make those impulse purchases once again, and support retailers in reigniting this purchase habit.
“With the summer season approaching and the roadmap indicating restrictions will continue to ease, the return of the product couldn’t come at a better time.”
The launch will be supported with in-store PoS and retailers can find out more by visiting www.yourperfectstore.co.uk.
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