Swizzels has extended its range with Swizzels Great British Puds Chew Bars, available from 20 April through Sugro.

The new bars were launched as a result of a ‘sweetest invention’ competition run by Swizzels to celebrate the company’s 90 anniversary.

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Swizzels Puds Chew Bars will include four flavours, which are inspired by British puddings. The flavours include Apple Pie & Custard, Lemon Meringue, Sticky Toffee Pudding and Rhubarb Crumble. They are available in a 135g mixed bag, RRP £1.

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The launch will be available from Sugro in cases of 12 and will be supported by a major campaign across TV and social media.