Nestlé Confectionery launches Smarties Llamas exclusive to independent retailers
Exclusive to wholesale and the convenience channel, Nestlé Confectionery has launched Smarties Llama Edition.
Available in the traditional hexagonal shape, Alberto Pisanello, assistant brand manager for Smarties at Nestlé, said: “We were quite taken aback by the love for our Unicorn Edition Smarties last year and we want to replicate that success with new Smarties Llama Edition.
“2018 was the year of the Unicorn and trendy apparel, accessories and all kinds of food and drink appeared around the world featuring the pastel hues of the mythical creature. Last spring Nestlé introduced Smarties Unicorn Edition and the mix of pale pink and blue Smarties turned out to be a huge hit among chocolate lovers, baking aficionados and Instagram influencers alike.”
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