To appeal to shoppers seeking value products, Wrigley has expanded its price-marked pack range for its Skittles and Starburst brands.

Skittles Wild Berry, Skittles Sours, Skittles Confused and Starburst FaveReds are now available in £1 price-marked hanging bags.

The packs will be supported by an outdoor advertising campaign as well as PoS.

Dan Newell, Wrigley confections marketing manager, said the £1 price is a key sales driver for convenience as it provides consumers with the assurance their purchase is good value.

“We’re confident that by adding further £1-marked hanging bags to our range and giving consumers more choice, we will help retailers maximise their impulse sales,” he added.