On 3 August, the opening game of the women’s football tournament will launch the 2016 Rio Olympics, picking up the baton of a summer of sport from Euro 2016.

RN looks at key products retailers should look at stocking during the games to make the most of customers’ Olympic spirit.


Ultra Zero White PMPEnergy Drink Monster Ultra

“With events continuing long into the night, (Brazil is four hours behind) energy drinks could be a key performer for independent retailers as people look to enjoy the action during the Olympics,” comments Donna Pisani, trade communications manager at Coca- Cola Enterprises (CCE). She suggests tying together the sporting summer with trends for low-calorie energy drinks by stocking the zero-sugar Monster Ultra range, which saw three new variants launched in 2015. Ultra White is currently the biggest seller, available in a £1.19 pricemarked 500ml can.

 

M&M rioM & M’s Rios Colourmix

Mars is launching Olympics-themed bags of peanut and chocolate M&M’s. The bags feature only green, yellow and blue M&Ms – the colour scheme of the Rio Olympic games. They will be available in both 45g single and 300g sharing formats.

 

 RadoxRadox Feel Victorious

Unilever is launching a limited edition gold-hued Radox shower gel in July, to link it with this year’s summer of sport. The scent blends citrus, papaya and watermelon with cardamom and basil, intended to evoke summer evenings. “With major sporting events about to kick off this summer, consumers are always searching for exciting new fragrances,” says Libby Sheriff, Radox Brand Manager.

 

coke zeroCoca-Cola Zero Sugar

For Olympics lovers who are interested in health and fitness, Coca-Cola Zero Sugar provides a simple way to enjoy a low-calorie soft drink as the events unfold. “The Olympics naturally appeals to consumers who are sporty and health conscious,” comments Ms Pisani. “Coca-Cola Zero Sugar will be released this summer and replaces Coca-Cola Zero. It tastes even more like original Coca-Cola, but without sugar.”

 

 

For the full feature and to see retailers’ three-point plans for taking full advantage of the opportunities in store this summer, along with an analyst’s advice, see this week’s Retail Newsagent.