Retailers must take advantage of larger premium sharing snack formats at Christmas to increase their profits, suppliers have told RN. 

KP Snacks and Pipers Crisps both reported 4.7% growth in the category during the same period last year, making it the largest-selling segment at Christmas in 2017.

Matt Collins, trading director for convenience, wholesale, discounters and foodservice at KP Snacks, said investing in these trends can increase profits. 

“Christmas 2017 was the biggest trading week ever, valued at £3.5bn, and this year will be no different. Crisps, snacks and nuts were among the top-performing categories last Christmas, with an £8m boost, growing at 3.7% over the festive period,” he said. 

Mr Collins added that 71% of impulse purchases that include alcohol also include at least one snack. “Retailers can encourage cross-category shopping and trade-up by positioning nuts and crisps in the beers, wines and spirits aisle, for example,” he said. 

Katy Hamblin, marketing manager at Pipers Crisps, said retailers can take advantage of the demand for more premium snacks, since shoppers are willing to spend more as Christmas approaches.

“Offering premium snacks such as Pipers’ Delicias Jalapeño & Dill helps retailers stand out from the growing competition on the high street. This means the average spend from their customers rises, as do their profits. Plus, a snack range with good shelf standout and design can increase premium snacking sales,” she added.

Joanna Casonato, of Giacopiazzi in Perth, said: “People definitely spend more on sharing, premium snacks in the run-up to Christmas. Walkers’ Sensations do particularly well for us.”

Read similar: KP snacks advise retailers how to grow their Christmas snacking range