Retailers made the most of a growing appetite for at-home celebrations this Easter bank holiday weekend – but had to pick stock carefully to maximise sales.

Jai Singh of MJ’s Go Local Extra in Sheffield said: “We had a spike in sales over Easter, and it seems like people are starting to celebrate it more. We sold out of eggs after we matched the supermarkets with a three for £10 offer.

“People seem to be seeing Easter as a reason to stay home and celebrate – our alcohol sales were up, too. We’re going to invest more in the weekend next year.”

Andy Miles of Dike & Sons, Dorset, said: “We made a couple of thousand pounds more this weekend than last Easter. We sold a lot of Nestlé and Mars-branded eggs at £3 each, and then premium Lindt and local supplier-made eggs at £10 each. The products priced in the mid-range didn’t fare so well. People are either counting their pennies or treating themselves.”

Mehmet Guzel of Simply Fresh Bethnal Green also found success with premium products. We listed a few vegan eggs and they were the first to sell out,” he said.


Choc Scotch eggs a hit for Premier store 

Intriguing-sounding Chocolate Scotch Eggs were a big Easter hit for Robert Kirkwood at his Premier Mossgreen Convenience Store in Cowdenbeath this year.

Manufactured by local bakery Stuart’s, the eggs are made from a Cadbury Creme Egg covered in chocolate truffle and sprinkles and sell for £1.85 each. Available locally for some years, this was the first chance Robert had to benefit from this regional favourite. “We’ve been selling more than 100 per week, they’re really popular,” Robert told RN.