Following its launch in the US, Perfetti Van Melle is introducing Chupa Chups Airheads to the UK market.

Airheads is now available to retailers in outers of 15 x 50g packs, RRP 60p each. Each pack contains five flavoured sweets; lemon, blueberry, strawberry, apple and orange.

PoS materials, such as dump bins, are available to retailers and the launch is supported by a social media campaign.