Perfetti Van Melle has teamed up with teen R&B singer Tallia Storm for a campaign to promote new Chupa Chups Airheads.

The national PR campaign launches this week, including print and digital advertising and sampling
activity.

Perfetti Van Melle launched Chupa Chups Airheads to the UK market last month.

Airheads is available to retailers in outers of 15x50g packs, RRP 60p each. 

PoS materials, such as dump bins, are available to retailers and the launch is supported by a social media campaign.