Nisa has kicked off its Halloween seasonal campaign, which aims to attract customers to stores with competitions and promotions.

Retailers will receive support for the campaign with in-store PoS. The symbol group is also running a competition where customers have a chance to win an iPad if they submit a photograph of themselves with an in-store Halloween display. 

Nisa head of marketing Philippe Rondepierre said: “Halloween is one of the biggest seasons in the grocery market and there are lots of opportunities for independent retailers to make the most out of it.

“According to research last year, more than three-quarters of customers buy sweets for Trick or Treaters on Halloween and this is an area in which convenience retailers can really do well. We are supporting this with a really great selection of favourite brands as well as our fantastic digital competition.”

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